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Press Releases - Maximize Your Impact

4/29/2019

3 Comments

 
Okay. Your article has been published. Yes, you did it. You can celebrate and tick that job off the list.

Well, not so fast.

​Press releases can bring you good exposure for a day or a week but don’t settle for that. Here are some ways to get heaps more value from any published articles. 


Added Value #1 – Turn your waiting room into a sales prep room
Get a good quality colour photocopy of your story and put it in a display folder.  Add to it over time. Put in in a visible position in your waiting room. It's a low key sales tool. No hustle. No hassle. 

Added Value #2 – A credibility builder on tap
Make multiple copies of the article and give them out to clients. Don’t overdo this. Just give it to people when their enquiries or problems are answered in your article. This will work when it’s an advice piece or a comment on a current topic. 

Being in print builds your credibility. Your expertise and knowledge are on show for all to see. You don’t need to bash your prospects over the head, shouting “I’m the guy for you.” Let the story do the talking.


Added Value #3 – Proof for wary prospects
Frame the article and place it on the wall in your office, board room or reception area. Over time you may have a whole gallery there. This will bring you credibility. It’s a real image builder and all you need is a hammer and a picture hook. These days prospects are wary.

Let’s face it, we’ve all been stung by dodgy deals. We need evidence that someone is fair dinkum. Framed articles work for you every time someone new comes in the door. 

Added Value #4 – Like attracts like
Put a page on your website called In the News. Make a list of the articles you had in the press and the dates. If the press release also had an online version, put in the link to this.

​Having a few items on this page will show journalists that you have had previous experience with the media. Who knows when you’ll get a call to comment on an issue in your industry?

Kendall Morton knows this ...


“By providing useful content to the press on a regular basis, I have moved from being just another business to a trusted expert in the home care industry. Now the media call me for comment. It’s terrific!”
Kendall Morton, Director
Home Care Assistance, Sunshine Coast to Wide Bay  
 
In summary, your printed article is pure gold.  A newspaper or magazine has decided your business is newsworthy. That’s worth something.

Australian newspapers and magazines have built their reputations over generations. They are the long-term holders of the 'truth'. 

So, don’t let your opportunity slip by. Leverage off the media's credibility with these 4 tips.

Make your business story count.

See you in the press.

Mary Barber
Copywriter, Journalist
BA, MA
Dip. Freelance Journalism
Copywriting Mastercodes Graduate
mary@tamarindcopywriting.com 
0404 266 665

PS If you want help getting a press release written give me a call on 0404 266 665 or shoot me an email at mary@tamarindcopywriting.com   
3 Comments

Grab More Attention from Testimonials

12/6/2016

3 Comments

 
Testimonials ...

We all use them. 


They build trust and credibility and turn your web browsers into customers.

The question is – are you getting the maximum value from the testimonials on your site?

Okay, here’s a few pointers…

Tip #1
Give each testimonial a heading. There are 2 reasons for this...

Skim readers can get a lot of information quickly by reading the headings
Plus, it allows someone to find the testimonial that is most relevant to them

This is how it works…

Words to Make Your Business Shine
"Mary Barber is a passionate story teller and talented copywriter. She lives and breathes the written word. If you are looking for someone to craft your story into one that captivates and engages, or to promote your business or upcoming event in it's best light, I'd highly recommend Mary's copywriting services."
Krishna Everson, Healthy Marketing 

Tip #2
When a client writes a testimonial about your business, ask them for a photo. Having
a picture of the person makes their words more real and believeable. 


Tip #3
Give the person’s full name, company name or other personal information. For  
members of the public, adding their suburb gives a local touch and builds belief.


Tip #4
An airy-fairy statement like "Joe's Mowing is a great service" is not as useful as      
"Joe arrives on time, does a great job for a fair price and always cleans up."

So, where you can, guide your customers to share actual details.

And don't forget the numbers. We all believe in numbers. Look at the difference here...


“The CRM program that Ivan set up has been great for our floristry business.”

                                                                     OR

“The CRM program that Ivan set up has given me back 4 hours a week. I’m delighted.” 

Tip #5
Sometimes you’ll get a testimonial that doesn’t tell much about the work you do. It focuses on your personal qualities…. Honesty, reliability and being a great listener… You get the idea.

These character references are valuable too and should be included in your testimonials. Again, give them a heading, a photo and full details of the sender.


That’s all for today.

I hope some of these pointers can help you get more value from your testimonials.


If you have a question or comment, please get in touch. 

Mary Barber
Copywriter, Journalist
BA, MA
Dip. Freelance Journalism
Copywriting Mastercodes Graduate
mary@tamarindcopywriting.com 
0404 266 665
3 Comments

    Author

    Using the power of words to boost your business profits. 
    Mary Barber
    Copywriter and Journalist
    ​mary@tamarindcopywriting.com 
    0404266665

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