Testimonials ...
We all use them.
They build trust and credibility and turn your web browsers into customers.
The question is – are you getting the maximum value from the testimonials on your site?
Okay, here’s a few pointers…
Tip #1
Give each testimonial a heading. There are 2 reasons for this...
Skim readers can get a lot of information quickly by reading the headings
Plus, it allows someone to find the testimonial that is most relevant to them
This is how it works…
Words to Make Your Business Shine
"Mary Barber is a passionate story teller and talented copywriter. She lives and breathes the written word. If you are looking for someone to craft your story into one that captivates and engages, or to promote your business or upcoming event in it's best light, I'd highly recommend Mary's copywriting services."
Krishna Everson, Healthy Marketing
Tip #2
When a client writes a testimonial about your business, ask them for a photo. Having
a picture of the person makes their words more real and believeable.
Tip #3
Give the person’s full name, company name or other personal information. For
members of the public, adding their suburb gives a local touch and builds belief.
Tip #4
An airy-fairy statement like "Joe's Mowing is a great service" is not as useful as
"Joe arrives on time, does a great job for a fair price and always cleans up."
So, where you can, guide your customers to share actual details.
And don't forget the numbers. We all believe in numbers. Look at the difference here...
“The CRM program that Ivan set up has been great for our floristry business.”
OR
“The CRM program that Ivan set up has given me back 4 hours a week. I’m delighted.”
Tip #5
Sometimes you’ll get a testimonial that doesn’t tell much about the work you do. It focuses on your personal qualities…. Honesty, reliability and being a great listener… You get the idea.
These character references are valuable too and should be included in your testimonials. Again, give them a heading, a photo and full details of the sender.
That’s all for today.
I hope some of these pointers can help you get more value from your testimonials.
If you have a question or comment, please get in touch.
Mary Barber
Copywriter, Journalist
BA, MA
Dip. Freelance Journalism
Copywriting Mastercodes Graduate
mary@tamarindcopywriting.com
0404 266 665
We all use them.
They build trust and credibility and turn your web browsers into customers.
The question is – are you getting the maximum value from the testimonials on your site?
Okay, here’s a few pointers…
Tip #1
Give each testimonial a heading. There are 2 reasons for this...
Skim readers can get a lot of information quickly by reading the headings
Plus, it allows someone to find the testimonial that is most relevant to them
This is how it works…
Words to Make Your Business Shine
"Mary Barber is a passionate story teller and talented copywriter. She lives and breathes the written word. If you are looking for someone to craft your story into one that captivates and engages, or to promote your business or upcoming event in it's best light, I'd highly recommend Mary's copywriting services."
Krishna Everson, Healthy Marketing
Tip #2
When a client writes a testimonial about your business, ask them for a photo. Having
a picture of the person makes their words more real and believeable.
Tip #3
Give the person’s full name, company name or other personal information. For
members of the public, adding their suburb gives a local touch and builds belief.
Tip #4
An airy-fairy statement like "Joe's Mowing is a great service" is not as useful as
"Joe arrives on time, does a great job for a fair price and always cleans up."
So, where you can, guide your customers to share actual details.
And don't forget the numbers. We all believe in numbers. Look at the difference here...
“The CRM program that Ivan set up has been great for our floristry business.”
OR
“The CRM program that Ivan set up has given me back 4 hours a week. I’m delighted.”
Tip #5
Sometimes you’ll get a testimonial that doesn’t tell much about the work you do. It focuses on your personal qualities…. Honesty, reliability and being a great listener… You get the idea.
These character references are valuable too and should be included in your testimonials. Again, give them a heading, a photo and full details of the sender.
That’s all for today.
I hope some of these pointers can help you get more value from your testimonials.
If you have a question or comment, please get in touch.
Mary Barber
Copywriter, Journalist
BA, MA
Dip. Freelance Journalism
Copywriting Mastercodes Graduate
mary@tamarindcopywriting.com
0404 266 665
RSS Feed
